The Reason Behind The Deer
By using this animal, the WWF is trying to get the viewer to feel guilty and remorse for the animal.
The buck (male deer) is used to show the gentleness, happiness, peace, and longevity within the nature.
This might not seem important however, what if the WWF used an animal like a fox? A fox represents the evil and slyness within nature.
By using an animal like the buck, the WWF is illustrating how people are hurting non-threatening animals
